Palace Butcher Resources Sdn Bhd is owned by 3 qualified respected individuals who are on a mission to grow the business to international markets.
The company’s main business, Me'nate Steak Hub stands as a distinctive and unparalleled dualcept restaurant and premium meat supplier, capturing significant customer attention. Through Me'nate Steak Hub, Palace Butcher Resources Sdn Bhd provides customers with high-quality raw meat sourced from its dedicated Central Butchery, which is responsible for cutting, storing, and distributing premium meat to all Me’nate Steak Hub branches.
Established in 2009 and fully acquired by Palace Butcher Resources Sdn Bhd in March 2015, Me'nate Steak Hub has thrived and expanded to a total of 15 outlets within the country. It has received a remarkable total of 9 awards, including the prestigious ASEAN Food & Travel Awards 2022 for Malaysia's F&B Brand of the Year in the Steakhouse category. Me'nate continues to lead in innovation, introducing unique concepts such as Steak & Middle Eastern, which was inaugurated at our Ampang M-City outlet in 2023, and steak & Seafood, unveiled at our Kuantan outlet at 2024.
Me’nate Steak Hub started its operations in 2009 and was bought over by Palace Butcher Resources Sdn. Bhd. in March 2015. Since then, Me’nate Steak Hub has blossomed and expanded to a total of 13 outlets and counting, and has been awarded a total of 7 awards including the ASEAN Food & Travel Awards 2022 for Malaysia’s F&B Brand of the Year under the Steakhouse category.
Apart from this restaurant chain, Palace Butcher Resources Sdn. Bhd. is also expanding into the food and beverage sector under the MeatLab&Co brand.
Founded in October 2020, MeatLab&Co has evolved from a frozen product concept into a vibrant restaurant brand, offering quality burgers, pizzas, and coffee in a modern casual dining setting, with the aim of becoming a strong name in the fast-casual F&B scene.
Palace Butcher Resources Sdn Bhd is committed to strengthening its brand and reputation as an innovative leader in the Food and Beverage industry. The company aims to achieve the ambitious goal of launching over 100 Me’nate outlets worldwide and significantly expanding its network of meat vendors by 2030.
To be the best Western Steakhouse and Premium Meat Shop in the world.
To be a leading brand in the Halal Industry by introducing Halal food and eventually becoming the world’s best Halal Western Steakhouse and Premium Meat Shop.
Always ensure honesty, fairness in all actions and always do the right thing
Always respect and value others
Dedicated to customer needs and providing value added service at all time
Value everyone and always work together for the common good
Embrace opportunities to learn and improve
With a strong education background and experience in property development, management, corporate finance and investment, Mr. Syed Ashraf has vastly developed his career and climbed the corporate ladder in Jakel Group of companies where he gained his experience in Corporate finance and investment. He is well known among major bankers in Malaysia due to his deep involvement leading all corporate finance and investments exercise for the company.
2014 was the year where Mr. Syed Ashraf has established the business known as Me'nate Steak Hub. Later in 2015, he did a full merger & acquisition for all Me'nate outlet to be under one company which is Palace Butcher Resources Sdn Bhd. From 2015 Mr Syed Ashraf has grown its business significantly from RM 2.5 million to nearly RM 70 million in revenue.
In other areas of business in 2017, Mr. Syed Ashraf was involved in the rebranding and establishment of another restaurant concept brand known as Nasi Lemak Royale Kedah under Rezeki Mabrur NLRK Sdn Bhd which it has been trending in Klang Valley.
Via the brand Me'nate, Mr. Syed Ashraf has won The BrandLaureate Bumiputera Entreprenuer of The Year Award 2022. Moving forward, Mr. Syed Ashraf is on a mission to grow his business through the Me'nate brand to the international market and with a vision to become the best Halal steakhouse in the world.
Tuan Syed Omar is a well-known figure in the corporate world. Previously he was a Journalist at Berita Harian dan New Straits Time from 1982 to 1987.
From a journalist at Berita Harian & NST (1982-1987) to a Press Secretary to the Chief Minister of JDT (1986-1990) & Chairman at Sin Heng Chan (1995-2014).
Tuan Syed Omar has a vast experience in the business and corporate world with strong networking within Malaysia and abroad. With his expertise, Tuan Syed Omar and other shareholders has successfully turned Me'nate Steak Hub business into a success story under Palace Butcher Resources Sdn Bhd.
Moving forward, Tuan Syed Omar is on a mission to grow his business through the Me'nate brand to the international market and with a vision to become the best Halal steakhouse in the world.
Azuan graduated in Bsc Property Valuation & Finance from City University London in 1996. he later pursued and completed a MBA with the Paris Graduate School of Management. He is professionally trained in the field of Real Estate encompassing development, constructions and real estate financing both in the retail and commercial sectors. Between 1996 and 2012 he has vast experiences working with several prominent real estate companies both local and overseas.
Azuan is also known to be a meat lover and has always been passionate in obtaining knowledge and contacts in the Food & Beverage industry. Therefore in 2015 he ventured into Me’nate together with his equally passionate partners.
Presently he is onboard of Primabumi Sdn Bhd, as a corporate aairs director advising and assisting the company with its property portfolio management and the supply of medicine and medical equipment to the government hospitals.
Azuan and his partners have always been dedicated and excited in making Me’nate a unique and prominent Halal Steak Hub which can cater to both local and foreign customers. Finally, his aspiration is to bring Me’nate’s success story to an international platform.
